The threat of losing customers to big box stores is often on the mind of small business retailers. However, consistent with the perseverance that often defines the entrepreneurial spirit, small business retail can adapt – and turn its size into its selling point.
Unlike big-box retail, you know your shoppers, and you likely cater your product or service to their interests. By personalizing the experience at critical touchpoints, you take the teeth out of lingering threats posed by big box stores. We offer a few ideas: